We have been under the guise that marketing and branding is all about the graphics. In actuality, when someone visits your website for example, they don’t care as much about the graphics and beeline to the textual content. Text is the major source of information. When creating marketing content, it is a must to balance […]
Why Typography Is Vital To Marketing Read More »
So, you are starting a new business. You’re full of wonderful ideas. You are now following your passion and can’t wait to hit the ground running. But did you miss a few steps along the way? For most of you, the financial component of starting a business will be the biggest obstacle you face. It’s
Two Important Steps to Drive your Business Forward Read More »
We have all been overly excited about a new project, awesome ideas pop into your head, you franticly jot them down on post-its, and jump right into your project. The odds of success are significantly higher if you know who you are building the project for and the target problem you are addressing. Obviously, you know which
Designing with Design Thinking Read More »
by Jessica Heuston, LCSW Achieving a work/life balance is an ultimate goal for many. It also may seem like an impossible feat to some. The truth is having a meaningful work/life balance is crucial for our well-being. Whether you are juggling owning a business with running a household, another side gig, or raising a small
