Roam Café is located in a prime area well known for its bars, restaurants and shops. Given the dense competitive landscape, Roam wanted to rebrand their image and announce their new location with excitement and high energy to draw new customizers and set them apart from the neighboring businesses.


A variety of interrelated media was created to help promote Roam Café in a compelling and personalized manner. From a new logo to restaurant menus and a bevy of social media advertising we helped to not only announce their location but drum up interest and excitement.


Located in a part of town known to all Rochestarians, we wanted to design a logo that truly captured Roam Café’s personality as well as set them apart from the rest of their competition.