Challenge

Zugibe Vineyards, perched on the picturesque shores of Seneca Lake, already had a strong brand and loyal following—but they wanted to take their visibility to the next level. With so many wineries dotting the Finger Lakes, the challenge was finding a fun, memorable way to say, “Hey, we’re right here!” They weren’t looking for just another map or marker—they wanted a creative, visual solution that would stand out, spark curiosity, and draw visitors right to their doorstep.

Solution

Dream Media ditched the traditional route and set sail for something truly unforgettable—a custom pirate map–themed design that turned finding Zugibe Vineyards into a full-on adventure. This playful concept was brought to life across large format prints, brochures, and flyers, instantly drawing guests into the fun, spirited vibe of the brand. With a nod to history and a wink of whimsy, visitors aren’t just locating the vineyard—they’re embarking on a journey to discover it. Needless to say, the map became a treasure in itself.

Illustration

Not only did we illustrate their location with playful precision, but we also brought the Finger Lakes to life—highlighting nearby landmarks and scenic gems that turn the map into a true celebration of the region.