A solid UX strategy provides direction for your UX design and helps you design it for the user experience while meeting your own business needs.
If you’re a business owner looking to improve your website’s functions and interface by developing and implementing a UX strategy, then you’ve come to the right place. User experience and marketing are closely related in today’s digital age, making a UX strategy essential to your business’s success.
Importance of a UX Strategy
A UX strategy establishes well-defined, measurable, company-wide goals for the user experience. It expresses the desired outcome to achieve, how to achieve it and a surveyable way to determine when it has been achieved. Starting a project this way can prevent energy and resources from being wasted on failed attempts, misdirection, or unproductive design methods.
Because digital marketing focuses on bringing in more users and retaining quality ones to meet business goals, building a UX strategy is worth the investment. The better the user experience is, the more satisfied customers will be.
In today’s digital landscape, consumers are using their mobile devices more than desktop computers. According to user experience statistics from IMPACT, 52% of users said that a bad mobile experience made them less likely to engage with a company.
In other words, users are more likely to leave a website if it isn’t mobile-friendly. A well-designed UX can allow you to make your site easier to navigate, minimize cognitive load, eliminate confusion, and guide users to complete tasks.
UX is essential to website functionality and more user satisfaction, which leads to more customer retention.
In this post, we’ll explain how to build a strong UX strategy and the things you should consider.
Tips for Implementing a UX Strategy
–
Focus on the user.
When designing products and the marketing plan for them, it can be easy to get wrapped up in your own interests and what will bring in the most profit. However, focusing primarily on the user can ensure you’re tailoring the UX to your target audience (the people interested in and are already purchasing your products).
Collect feedback from users, evaluate data and analytics on your mobile and desktop users, and use this information to your advantage to make data-driven improvements. Regularly analyzing user behavior and engagement metrics provides valuable insights into user preferences and pain points. As your website or app evolves, a user-centered user experience will help you satisfy customers’ wants and needs and succeed in a competitive digital landscape.
Anticipate different potential scenarios that could occur while a user navigates your site or app and deliver a seamless, enjoyable experience through a visually appealing and intuitive design. Consider the placement of buttons, icons, and menus within the interface. They should be easily identifiable and accessible.
–
Define your business objectives.
Your UX strategy should keep your business objectives in mind. Think about what financial goals your organization wants to achieve and how company processes, performance, structure, and employee satisfaction can be optimized. Using your business and its objectives as a guide throughout the UX strategy process helps you design solutions that provide value to your organization.
–
Optimize your mobile app or website for SEO.
Search engines aim to provide value to users, which involves discovering sites that provide a rich user experience that is relevant to the user’s search query. Behavior metrics measure user engagement and the relevance of a page’s content to user search intent. In other words, quality UX design and SEO are interconnected. With strong SEO, users are able to find your app or website, then begin their user experience with your brand.
Well-crafted digital copy optimized for search engines is a key ingredient to a good user experience. Including blogs and onsite content with important keywords your team wants to rank for provides value to users and leads to more engaged sessions, and ultimately, more conversions.
–
Prioritize enhancing user flows and task completion.
Users typically want an interface to be as simple and clear as possible. A good rule of thumb for UX design is to simplify processes, reduce friction, and guide users toward their goals. You can identify users’ pain points and optimize user flows by streamlining the number of steps involved to complete tasks and removing any obstacles preventing users from completing them, and making messages and instructions more clear (ensure error messages make sense and users can easily find solutions to problems they encounter).
If possible, consider having personalized features for users based on their preferences. According to Google, “90% of leading marketers say personalization contributes to business profitability.” Personalized marketing is effective because it nurtures the user through their buying journey, offering them an experience specially targeted to them, based on data collected about them and their behaviors. In other words, you’re able to reach the right person at the right time, increasing customer loyalty and sales.
–
Build a strong brand identity.
Aesthetically pleasing visuals, consistent branding, and cohesive user interface can help establish a strong brand identity. Customers having a positive experience with your interface leaves them feeling good about your brand, which in turn, boosts your business’s credibility. These satisfied customers are likely to spread the word about your brand and bring in more user engagement and ultimately, conversions.
Incorporate consistent color schemes and visual elements and typography into your UX design to keep the user familiar with your brand and its messaging to build a connection with them.
–
Be prepared to continuously optimize your strategy.
Because user behavior is constantly changing, it’s important to keep optimizing your UX design. Gain insights from data analytics, user testing, and feedback channels to make data-driven corrections to keep up with users’ needs and preferences as they engage with your site or app. You can conduct usability testing sessions as well, to decide where to tweak the interface.
Regularly analyzing user behavior and engagement metrics and making the appropriate adjustments leads to a better user experience over time, helps you stay competitive in the market, and resonates with your target audience.
Final Thoughts
Formulating a solid UX strategy allows you to better understand and focus on the user, which is your target audience. When developed and executed well, the UX strategy seamlessly brings value to the user, addressing their pain points and providing solutions along the way. It correlates to your business goals, therefore, helping your business succeed.
Looking for someone to help you build an awesome UX strategy? Contact our team at Dream Media Designs to get started today!
