- Raw Pet Pantry
- BRANDING, ILLUSTRATION, LOGO, WEB
Challenge
When it comes to our furry four-legged friend, we would do anything to keep them happy and healthy! At Raw Pet Pantry, they are dedicated to feeding your dog the best ingredients. And what better way to do that than raw body parts? Animal body parts that is. That’s right, we said it. Raw…body…parts. We were just as intrigued as you are!
Solution
What looks appetizing to dogs, may not look appetizing to humans! So, when faced with raw parts as brand inspiration, we had to think of a way to make it a little more approachable.
By taking an illustrative approach, we were able to focus on the main ingredients of the raw diet. We then combined it into a doggy dish to bring it all together. We took the same approach with our client’s “raw-ffice” hours, a play on office hours.
Logo
By keeping the focus on the main ingredients of a raw diet, we were able to create a fun and approachable logo.
Web
What better way to learn more about amplifying your dog’s health than a website? We utilized the same friendly look and feel throughout.