BRANDING

Makeup By Tierney

Challenge As an independently owned beauty brand, Makeup by Tierney needed more than just a pretty website—she needed a digital stage worthy of her artistry. From flawless bridal looks to bold editorial glam, Tierney offers a wide range of services that deserved to shine. But with so much talent under one brand, the real challenge

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Roam Cafe

Challenge Nestled in a bustling hotspot teeming with bars, restaurants, and shops, Roam Café faced fierce competition on every corner. To rise above the noise and claim their place as the go-to destination, Roam needed a bold rebrand that captured their unique vibe and sparked excitement about their new location. The challenge was clear: create

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Hue Salons

Challenge When HUE Salons LLC. prepared to open their doors in March 2017, they were more than just a Paul Mitchell Focus Salon—they were a vibrant, inclusive haven for expert color artistry and compassionate care. Specializing in everything from dimensional colors to delicate color corrections and platinum services, HUE was also deeply committed to adaptability

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Leap n Laugh

Challenge Leap N Laugh isn’t just any bounce house rental—they’re Rochester’s go-to source for unforgettable, high-energy fun filled with laughter and leaps! Offering a unique selection of bounce houses, slides, and an indoor bounce house experience, they needed a fresh, vibrant identity that captured their playful spirit and excitement. The challenge? Crafting a brand and

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TECGlass

Challenge In the precision-driven world of laboratory glassware, TecGlass needed a brand that wasn’t just about expertise—it had to radiate trust, innovation, and a human touch. Their challenge was to stand out in a highly specialized industry by crafting an identity that showcases their deep knowledge while remaining approachable and inviting to potential clients. The

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Bluebird Harvest

Challenge Bluebird Harvest, a beloved purveyor of fresh, vibrant produce at the Rochester Public Market and Avon Flea Market, wanted to do more than just sell fruits and veggies—they needed to cultivate a loyal community of fans who craved their farm-fresh flavors. The challenge? Finding fresh, creative ways to spread the word and inspire repeat

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