Challenge

Nestled in a bustling hotspot teeming with bars, restaurants, and shops, Roam Café faced fierce competition on every corner. To rise above the noise and claim their place as the go-to destination, Roam needed a bold rebrand that captured their unique vibe and sparked excitement about their new location. The challenge was clear: create a fresh, high-energy identity that not only attracts new customers but also sets Roam apart as the vibrant heart of the neighborhood.

Solution

We crafted a vibrant and cohesive brand experience for Roam Café, weaving together a fresh new logo, eye-catching menus, and a dynamic social media campaign that truly speaks their language. This multi-layered approach didn’t just announce their new location—it sparked curiosity, built buzz, and invited the community to come discover what makes Roam the place to be. From every visual detail to every post, we infused energy and personality that turned heads and brought new customers through the door.

Logo

Located in a part of town known to all Rochestarians, we set out to craft a logo that not only captured Roam Café’s unique spirit but also made them impossible to blend in with the crowd.