Challenge
When HUE Salons LLC. prepared to open their doors in March 2017, they were more than just a Paul Mitchell Focus Salon—they were a vibrant, inclusive haven for expert color artistry and compassionate care. Specializing in everything from dimensional colors to delicate color corrections and platinum services, HUE was also deeply committed to adaptability and affordability. Their inspiring Adaptive Artistry program, born from the story of a local boy, set them apart by offering specialized haircuts for individuals with disabilities. But before sharing this powerful vision with the world, they needed a compelling brand identity that could capture their artistry, heart, and mission—all at once.
Solution
We partnered closely with HUE Salons to craft a bold, authentic brand identity that beautifully captures their vibrant personality and visionary approach to hair artistry. From a striking new logo to a sleek, user-friendly website, we brought their story to life across every channel—commercials with captivating visuals, original music production, radio spots that resonate, and lively social media pages that connect. Our collaborative approach ensured every element reflected their true essence and aspirations. Beyond digital, we designed elegant business cards, eye-catching brochures, and a suite of print and online collateral that together created a cohesive, standout presence. The result? A rebrand that not only turned heads but gave HUE Salons a competitive edge in a crowded market—setting them apart as a leader in inclusive, expert salon care.
Media
The “Hello Friend” campaign uses playful, approachable visuals and messaging to create memorable, authentic connections that spark curiosity and build genuine buzz.
Be bold. Be beautiful. Be a member. We designed striking brochures that effortlessly connect with clients and prospects, making it simple—and irresistible—to join the community.