March 2022

Did you know that a signature color can improve brand recognition by as much as 80%? In the midst of competitive markets, brands need to use every resource at their disposal. It’s no surprise, color has been an effective part of branding since, well basically forever. More than just creating a flashy logo or sweet […]

For years everyone has been talking about millennials and how to market to them. Of course, we still need to market to millennials for years to come, but it’s time to start focusing on Generation Z. Marketing to Gen-Z requires an entirely different playbook than marketing to Millennials; however, this isn’t a group you can