ToFu, MoFu, BoFu: What Does It Mean?
What is a ToFu, MoFu, BoFu sales funnel? In a ToFu, MoFu, BoFu sales funnel, “ToFu” means top of funnel, “BoFu” is the middle, and “BoFu” is the bottom. A sales funnel is a process in marketing that involves tracking your leads as they go through the various stages of the user’s journey until a […]
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