The Power of Typography in Design & Rules to Follow Typography isn’t just about choosing a good-looking font—it’s a fundamental part of design that shapes how people perceive and interact with your work. Whether you’re designing a website, a logo, or a marketing campaign, the right typography can enhance readability, establish hierarchy, and reinforce brand […]
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Cultural Intelligence in Marketing: Why It Matters and How to Get It Right Let’s face it—marketing today is more complex than ever. With the world so interconnected, you’re not just speaking to one audience anymore; you’re talking to countless cultures, perspectives, and values. That’s where cultural intelligence comes in. Think of cultural intelligence as your
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Marketing to Each Generation in 2025 Marketing isn’t one-size-fits-all, and in 2025, understanding who you’re speaking to is more important than ever. Each generation—Baby Boomers, Gen X, Millennials, and Gen Z—has its own personality, habits, and quirks. What works for one group might completely miss the mark with another. That’s why you should take the
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