Have you ever noticed that listening to music alters the way we feel? When you need to focus, you may play music that allows you to concentrate. But on the other hand, when you need to get a great workout in, you’ll play music that amps you up! Music drives emotion. So there’s no surprise […]
Music In Marketing Read More »
Daily, we are inundated with hundreds of media messages, making it increasingly difficult for marketeers to stand out. Those that are most successful use creativity to increase their exposure. Creative marketing is all about communicating unique messages in an inventive way. This makes your message memorable, leading to higher brand recognition and ultimately increased sales.
Mind Mapping & Creative Marketing Read More »
Understanding who your customers are is important in any business. Typically, we put a lot of stock into demographics like age, gender, and socio-economic status. However, this information doesn’t exactly tell the whole story. To really understand your customers, you need to dig deeper, which is where psychographics comes into play. Psychographics provide a more
Understanding & Utilizing Psychographics in Marketing Read More »
