What is Functional Design? When a design is functional, it has a purpose and its features and functions allow it to achieve its intended goals. Functional design is the process involved with producing positive outcomes for your business through your digital product–website or mobile app. This process focuses on desirable actions you want users to […]
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When persuading a new client to do business with you, a powerful marketing proposal can be the difference maker in helping you WOW them. A marketing proposal is a professional document used in marketing and business to convey important details about a project to key stakeholders or potential clients. HubSpot explains that, “The goal of
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When marketing your small business, authenticity should be a top priority. Why does authenticity in marketing matter? You can use authenticity in addition to your marketing plan to elevate your business. According to Forbes, “In today’s market, authenticity can be the make-or-break factor in a brand’s success. 90% of customers report that authenticity is an
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According to marketing professionals, “Omnichannel marketing is the seamless integration of branding, messaging, and online and offline touchpoints as customers move down the sales funnel, enabling a more impactful customer experience.” Omnichannel strategy refers to your brand’s presence across several channels. It provides several touchpoints for customers to interact with the brand while seamlessly guiding
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A customer sees your ad and clicks on it only to exit the landing page just as quickly as they entered it. Another spends hours browsing through your product listings but never makes a purchase. A third adds some new goods to their cart only to abandon it at the last minute. To you as
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Graphic design and web design share a few similarities, but when it comes to developing new marketing creative or doing some work on your website, for example, you’ll want to know which professional to go to. Graphic and web designers offer different – but sometimes similar – skill sets and work toward different end results,
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Have you ever bossed your business into achieving its greatest potential? Probably not. Instead, that success likely came through you as a quality leader who inspired teams of people to commit their best to the job every day. As it goes in the marines, “officers eat last,” and there’s a reason for this too. An
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7 Benefits of Adding a Blog to Your Website Blogging – is it a trending gig or an increasingly powerful content marketing strategy? And the bigger question – should you have one on your business’ website? Today, 77% of about 4.54 billion internet users read blogs regularly – that’s more than three-quarters of the digital
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Next to your business plan, a marketing plan can be the most impactful driving force in your business’ growth. Why? While your business plan outlines your company’s mission and goals, your marketing plan outlines marketing actions that help drive those goals. A marketing plan can serve as a strategic roadmap for how your business differentiates
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You may have heard it said that your brand is a story. If so, why not incorporate illustrations into your branding to help tell that story? Business owners and brand designers are increasingly using brand illustration systems to express their brand’s message and reach audiences in a new way. Using illustrations can be a great
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