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Celebrating Women in the Design World & Their Influence on Designs Today March is International Women’s Month, which makes it the perfect time to celebrate the women who have shaped the design world! Design is everywhere—from the instantly recognizable logos to the websites we navigate daily. But have you ever stopped to think about the […]

The Power of Typography in Design & Rules to Follow Typography isn’t just about choosing a good-looking font—it’s a fundamental part of design that shapes how people perceive and interact with your work. Whether you’re designing a website, a logo, or a marketing campaign, the right typography can enhance readability, establish hierarchy, and reinforce brand

Cultural Intelligence in Marketing: Why It Matters and How to Get It Right Let’s face it—marketing today is more complex than ever. With the world so interconnected, you’re not just speaking to one audience anymore; you’re talking to countless cultures, perspectives, and values. That’s where cultural intelligence comes in. Think of cultural intelligence as your

Marketing to Each Generation in 2025 Marketing isn’t one-size-fits-all, and in 2025, understanding who you’re speaking to is more important than ever. Each generation—Baby Boomers, Gen X, Millennials, and Gen Z—has its own personality, habits, and quirks. What works for one group might completely miss the mark with another. That’s why you should take the

Social Media Tools Forecast: What We Saw in 2024 and What to Embrace in 2025 In today’s fast-moving digital landscape, keeping up on social media takes more than just hitting “post.” It’s about using smart tools that streamline your workflow, making meaningful connections with your audience, and helping you stay ahead of trends. Over the

2025 Graphic Design Forecast: What We Saw in 2024 and What to Embrace for 2025 In today’s fast-paced design world, how do you ensure your brand stands out and connects with your audience? Graphic design isn’t just about making things look good—it’s a visual language communicating your business’ message, which can leave a lasting impression.