Rebranding your business can allow you to keep your business relevant over time and create a new brand identity. What is rebranding? Rebranding is the process involved with creating a new brand identity, including the logo, name, symbol, and marketing materials. As a company evolves, so does its brand and branding strategies. Rebranding can help […]
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What is a ToFu, MoFu, BoFu sales funnel? In a ToFu, MoFu, BoFu sales funnel, “ToFu” means top of funnel, “BoFu” is the middle, and “BoFu” is the bottom. A sales funnel is a process in marketing that involves tracking your leads as they go through the various stages of the user’s journey until a
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Understanding Stress and How to Cope By: Jessica Heuston, LCSW April is stress awareness month, and let’s face it, stress can drive us crazy. When it has not been acknowledged or addressed, it can wreak havoc on the mind and body. At times it can feel difficult to control. For some people, it seems like
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Evergreen content is relevant content that drives traffic to your website over time, long after it’s published. Why consider evergreen content for your marketing strategy? Evergreen content provides value to your target audience. Evergreen content is an opportunity for you to position your brand as an industry leader in a unique way that is
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