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You can’t have a nicely painted house unless you actually have paint and a house to paint. Profound, right? Well, the same rules apply when thinking about your website. It’s just as important to have a well-established foundation for your website as it is to have a visually appealing look, and vice versa. You can’t

Have you ever noticed that listening to music alters the way we feel? When you need to focus, you may play music that allows you to concentrate. But on the other hand, when you need to get a great workout in, you’ll play music that amps you up! Music drives emotion. So there’s no surprise

Daily, we are inundated with hundreds of media messages, making it increasingly difficult for marketeers to stand out. Those that are most successful use creativity to increase their exposure. Creative marketing is all about communicating unique messages in an inventive way. This makes your message memorable, leading to higher brand recognition and ultimately increased sales.

Understanding who your customers are is important in any business. Typically, we put a lot of stock into demographics like age, gender, and socio-economic status. However, this information doesn’t exactly tell the whole story. To really understand your customers, you need to dig deeper, which is where psychographics comes into play. Psychographics provide a more

We have been under the guise that marketing and branding is all about the graphics. In actuality, when someone visits your website for example, they don’t care as much about the graphics and beeline to the textual content. Text is the major source of information. When creating marketing content, it is a must to balance

So, you are starting a new business. You’re full of wonderful ideas. You are now following your passion and can’t wait to hit the ground running. But did you miss a few steps along the way? For most of you, the financial component of starting a business will be the biggest obstacle you face. It’s

We have all been overly excited about a new project, awesome ideas pop into your head, you franticly jot them down on post-its, and jump right into your project. The odds of success are significantly higher if you know who you are building the project for and the target problem you are addressing. Obviously, you know which

by Jessica Heuston, LCSW Achieving a work/life balance is an ultimate goal for many. It also may seem like an impossible feat to some. The truth is having a meaningful work/life balance is crucial for our well-being. Whether you are juggling owning a business with running a household, another side gig, or raising a small

Did you know that a signature color can improve brand recognition by as much as 80%? In the midst of competitive markets, brands need to use every resource at their disposal. It’s no surprise, color has been an effective part of branding since, well basically forever. More than just creating a flashy logo or sweet