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So, you are starting a new business. You’re full of wonderful ideas. You are now following your passion and can’t wait to hit the ground running. But did you miss a few steps along the way? For most of you, the financial component of starting a business will be the biggest obstacle you face. It’s […]

We have all been overly excited about a new project, awesome ideas pop into your head, you franticly jot them down on post-its, and jump right into your project. The odds of success are significantly higher if you know who you are building the project for and the target problem you are addressing. Obviously, you know which

by Jessica Heuston, LCSW Achieving a work/life balance is an ultimate goal for many. It also may seem like an impossible feat to some. The truth is having a meaningful work/life balance is crucial for our well-being. Whether you are juggling owning a business with running a household, another side gig, or raising a small

Did you know that a signature color can improve brand recognition by as much as 80%? In the midst of competitive markets, brands need to use every resource at their disposal. It’s no surprise, color has been an effective part of branding since, well basically forever. More than just creating a flashy logo or sweet

For years everyone has been talking about millennials and how to market to them. Of course, we still need to market to millennials for years to come, but it’s time to start focusing on Generation Z. Marketing to Gen-Z requires an entirely different playbook than marketing to Millennials; however, this isn’t a group you can

Your small business is your baby. You have spent countless hours, days or even years nurturing this baby, making sure it has everything it needs to grow healthy and become successful. I know this is true because you’re here reading this now. As a business owner of a graphic design agency, I can relate as

Stories have been being shared for basically forever and the desire to hear stories hasn’t changed, nor has the need to tell stories. When your audience hears a story relatable to their real-life experiences, they are intrigued and establish a connection with your brand. Incorporating storytelling into your marketing strategy can engage your customers, generate

At this point, we hope you know just how important branding is and the influence it has on your bottom line. It’s easy to try to dismiss branding as some super expensive task that only the “big players” can afford. Unfortunately, that’s how your small business stays small. Regardless of your business size, branding done

Imagine waking up in the morning feeling like Mark Zuckerberg. You have achieved your dream of becoming an entrepreneur. You are your own #boss, you set your own schedule, and you play by your own rules! Most importantly, you don’t have to answer to anybody…! Well, simply because EVERYTHING falls on YOU! DUN-DUN-DUNNNN!!! Do you

Guest Author — Brianna Metsger So, you’ve recently graduated. Congratulations! What’s next? For many college grads, a series of job applications, interviews, and the start of a career follows Commencement. But that process looks somewhat different for many graduates trying to navigate an economy impacted by COVID-19. The labor market faced substantial setbacks this year