Next to your business plan, a marketing plan can be the most impactful driving force in your business’ growth. Why? While your business plan outlines your company’s mission and goals, your marketing plan outlines marketing actions that help drive those goals. A marketing plan can serve as a strategic roadmap for how your business differentiates […]
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You may have heard it said that your brand is a story. If so, why not incorporate illustrations into your branding to help tell that story? Business owners and brand designers are increasingly using brand illustration systems to express their brand’s message and reach audiences in a new way. Using illustrations can be a great
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Look in the mirror and consider how your look has changed over the past decade. Maybe you’ve evolved your clothing choices, styled your hair differently, put on some glasses. You’ve changed as a person, after all, and your outward appearance likely reflects that. Just like you, your business’ outward appearance – its brand – will
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Why is Graphic Design Important? There’s more to graphic design than simply beautifying a page full of copy. Graphic design is often said to be a visual language – a powerful tool that can be used to communicate your business’ message and tell the story of its unique brand identity. Good graphic design will positively
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Your Guide to Using Call-to-Action to Drive Conversions You recently hit publish on a webpage full of copy, and let’s be honest, it’s epic. You could draw anyone in with that hook, and the headline is killer. Let’s not forget that sharp design that we’re sure is the envy of any graphic artist. Best of
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You can’t have a nicely painted house unless you actually have paint and a house to paint. Profound, right? Well, the same rules apply when thinking about your website. It’s just as important to have a well-established foundation for your website as it is to have a visually appealing look, and vice versa. You can’t
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Have you ever noticed that listening to music alters the way we feel? When you need to focus, you may play music that allows you to concentrate. But on the other hand, when you need to get a great workout in, you’ll play music that amps you up! Music drives emotion. So there’s no surprise
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Daily, we are inundated with hundreds of media messages, making it increasingly difficult for marketeers to stand out. Those that are most successful use creativity to increase their exposure. Creative marketing is all about communicating unique messages in an inventive way. This makes your message memorable, leading to higher brand recognition and ultimately increased sales.
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Understanding who your customers are is important in any business. Typically, we put a lot of stock into demographics like age, gender, and socio-economic status. However, this information doesn’t exactly tell the whole story. To really understand your customers, you need to dig deeper, which is where psychographics comes into play. Psychographics provide a more
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We have been under the guise that marketing and branding is all about the graphics. In actuality, when someone visits your website for example, they don’t care as much about the graphics and beeline to the textual content. Text is the major source of information. When creating marketing content, it is a must to balance
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