A solid UX strategy provides direction for your UX design and helps you design it for the user experience while meeting your own business needs. If you’re a business owner looking to improve your website’s functions and interface by developing and implementing a UX strategy, then you’ve come to the right place. User experience and […]
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What is the 60%-30%-10% Rule? The 60%-30%-10% rule is a color theory often used by interior designers, graphic designers, and fashion designers about choosing colors to achieve a balanced layout in a design. The rule requires that the dominant\primary color should take up 60% of the design, the secondary color should be 30% of the
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What is Umbrella Branding? Umbrella branding involves offering multiple different related products or services and having them all fall under the same brand name. This marketing strategy allows you to further position your brand to customers and show them how it can add value to them. Umbrella branding enhances the marketability of products by using
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Rebranding your business can allow you to keep your business relevant over time and create a new brand identity. What is rebranding? Rebranding is the process involved with creating a new brand identity, including the logo, name, symbol, and marketing materials. As a company evolves, so does its brand and branding strategies. Rebranding can help
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What is a ToFu, MoFu, BoFu sales funnel? In a ToFu, MoFu, BoFu sales funnel, “ToFu” means top of funnel, “BoFu” is the middle, and “BoFu” is the bottom. A sales funnel is a process in marketing that involves tracking your leads as they go through the various stages of the user’s journey until a
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Understanding Stress and How to Cope By: Jessica Heuston, LCSW April is stress awareness month, and let’s face it, stress can drive us crazy. When it has not been acknowledged or addressed, it can wreak havoc on the mind and body. At times it can feel difficult to control. For some people, it seems like
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Evergreen content is relevant content that drives traffic to your website over time, long after it’s published. Why consider evergreen content for your marketing strategy? Evergreen content provides value to your target audience. Evergreen content is an opportunity for you to position your brand as an industry leader in a unique way that is
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When persuading a new client to do business with you, a powerful marketing proposal can be the difference maker in helping you WOW them. A marketing proposal is a professional document used in marketing and business to convey important details about a project to key stakeholders or potential clients. HubSpot explains that, “The goal of
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When marketing your small business, authenticity should be a top priority. Why does authenticity in marketing matter? You can use authenticity in addition to your marketing plan to elevate your business. According to Forbes, “In today’s market, authenticity can be the make-or-break factor in a brand’s success. 90% of customers report that authenticity is an
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According to marketing professionals, “Omnichannel marketing is the seamless integration of branding, messaging, and online and offline touchpoints as customers move down the sales funnel, enabling a more impactful customer experience.” Omnichannel strategy refers to your brand’s presence across several channels. It provides several touchpoints for customers to interact with the brand while seamlessly guiding
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